Whitney Holbourn
A portfolio that earns commissions — not just compliments.
The Brief
Whitney is a nationally recognised mural artist whose work has appeared in the New York Times and a Hulu documentary. We built a digital home worthy of her portfolio.
The Challenge
Word-of-mouth was strong, but the website wasn't closing deals. Images were small, loads were slow, and there was no clear commissioning journey for corporate or civic clients.
The Approach
Brand refresh centred on the work itself: full-bleed imagery, extreme restraint in UI, and a bespoke commission enquiry flow built around scope, timeline, and budget.
The Outcome
Commission inquiries roughly tripled in the first quarter post-launch. Average project value rose about 25% as the site better positioned her for larger civic and corporate briefs. Two of her largest murals since launch started as web inquiries.
Measured outcomes from the engagement.