RIBUS
Thirty years of ingredient science, finally communicated clearly.
The Brief
RIBUS has pioneered clean-label rice-based ingredients since 1992. Despite being the category originator, their website wasn't reflecting that authority.
The Challenge
A complex B2B product line with highly technical specifications and a global customer base — but a website that failed to differentiate, educate, or convert.
The Approach
Full site overhaul: product architecture rebuilt around end-use applications, supported by a technical content program targeting formulator search intent. Sample request flow redesigned from scratch.
The Outcome
Sample requests increased about 85% year-over-year. Five new distribution partnerships tied to inbound outreach. Organic search now drives about 30% of inbound leads. Measurable organic reach expanded to 32 countries.
Measured outcomes from the engagement.