The Business Brokerage
Rebuilt the digital foundation for Florida's premier M&A firm.
The Brief
TBBI is Florida's leading M&A and business brokerage, but their digital presence hadn't kept pace with their offline reputation. We were brought in to change that.
The Challenge
The existing site was slow, unmobile-friendly, and invisible in search — a missed opportunity for a firm with two decades of successful deals. Buyers and sellers were finding competitors first.
The Approach
A full ground-up rebuild on a modern stack, paired with a 6-month content program targeting high-intent search terms across Florida. We restructured site architecture around buyer and seller journeys separately.
The Outcome
Organic traffic increased about 125% in six months. The site now converts near 2.2% versus roughly 0.9% before. TBBI closed 14 inbound deals in year one from a channel that had barely moved the needle previously.
Measured outcomes from the engagement.