Web + Email Marketing 2024

Winegardner Golf Academy

A PGA pro's digital tee sheet — bookings filling up faster.

55% Lesson bookings increase
4,200 Email subscribers built
4 Peak booking lead time (weeks)
winegardnerga.com

The Brief

Alex Winegardner is a PGA Tour Canada veteran turned elite instructor. We built the digital platform that put his Trackman simulator sessions on a waiting list.

The Challenge

No email list, no online booking, and a website that didn't communicate the pedigree of a PGA Tour veteran. Walk-in and referral bookings were the only channel.

The Approach

New site anchored on Alex's credentials and student results. Online booking integration with automated follow-up. Email list built from lesson completions + local golf community partnerships.

The Outcome

Lesson bookings increased about 55% in the first three months. Email list grew to roughly 4.2k. Peak weeks for Trackman simulator sessions now book about three to four weeks out. Instagram following grew about 1.7×.

Measured outcomes from the engagement.

55% Lesson bookings increase
4,200 Email subscribers built
4 Peak booking lead time (weeks)
1.7× Instagram following growth

Monthly lesson bookings

28
60
JanFebMarAprMayJunJulAugSepOctNovDec

What we built together

Web DevelopmentEmail MarketingSEOOnline BookingSocial Growth