Strut Animal
Helping pets move again — and helping their owners find help.
The Brief
Dr. Kelly Fishman founded Strut Animal to bring in-home physical rehabilitation to pets in Pennsylvania and Delaware. We built the digital practice to match the clinical one.
The Challenge
A specialised service with low search visibility in a geography where awareness of veterinary rehab is low. New client bookings were limited by geographic reach and discoverability.
The Approach
Hyper-local SEO targeting condition-specific queries. Social content strategy focused on recovery stories and educational content for pet owners. Review velocity program to build trust.
The Outcome
New client bookings rose about 85% in the first two quarters. Practice expanded from one county to three. Client retention held in the high 80s. Google review average reached 4.8 with steady new reviews.
Measured outcomes from the engagement.