Nook Nguyen
From grassroots to festival stages — a story told online.
The Brief
Nook Nguyen is a hip-hop artist and festival organiser with a story worth telling. We built the platform to tell it — and the campaigns to grow it.
The Challenge
Strong local reputation, but digital reach didn't match the live energy. Spotify presence was sparse, social content was inconsistent, and the site wasn't converting visitors into fans or ticket buyers.
The Approach
New site anchored around narrative and music discovery. 6-month paid and organic social campaign timed around festival seasons. Spotify pitch deck to playlist curators.
The Outcome
Monthly Spotify listeners grew about 95% over the campaign. Festival ticket pages averaged roughly 16k views per show. Secured three notable festival slots including Okeechobee. Social following grew by about 6.5k.
Measured outcomes from the engagement.